Here are the three main questions to answer:
- How do they make money?
- Who are their competitors?
- Why that business will grow?
One thing to note is that GOOG is a collection of companies, with Google being the largest.
How does GOOG make money?
Alphabet offers several services and solutions based on software and the internet.
Ads, Android, Chrome, hardware, Google Maps, Google Play, Search, and YouTube are their main revenue.
Sales of apps, in-app purchases, digital content products, hardware and subscription fees to YouTube premium and YouTube live are their secondary way of making money.
The primary way Alphabet makes money is from its online advertising through Google Ads.
When a user goes online to search using Google, Google’s algorithm brings up different results. The algorithm tries to bring up the best solution for the user, so both the user and the advertiser win.
The user finds an answer/solution, and the advertiser finds a client.
Alphabet makes different amounts per click, search terms, and advertising preferences (e.g. PPC, PPV).
Another source of revenue is the Google AdSense program. It differs from Google Ads because the ad is placed on a website and both the website owner and Google make profits.
Google Cloud revenues are growing quickly as well.
They leverage all their services to make money through the sale of advertising and their other paid services.
Google Services, Google Cloud, and Other Bets are their main services.
Who are their competitors?
AAPL is a main competitor of GOOG in smartphones, the app store and hardware.
AAPL beats GOOG in hardware (phone) sales but GOOG beats AAPL in software usage. However, AAPL beats GOOG in App store sales. The App store currently makes more in sales than the Play store.
Why GOOG will keep growing as a business?
GOOG is a leader in technology and most of all the leader in search engine advertising. Everyone has heard about Google Ads and most likely everyone has tried to use them.
They have lots of tools to help business owners, teacher and individuals organize themselves online. They came out with a phone, I believe they have computers (the Chromebook) and they have a big cloud service.
With them coming out with new tools and being innovative it is my personal believe they will keep growing as a company (not financial advice).
They own YouTube.
Other questions to ask
- Historical data?
- What are their best quarters?
- What are their worst quarters?